Tim Ferriss on Marketing the Four-Hour Body (Video)
Tim Ferriss is sitting on top of the world right now. For the second time in two tries he is a New York Times bestselling author thanks to his new book, The Four-Hour Body. This is the follow-up to Tim?s first book, The Four-Hour Workweek, which has sat squarely on the Amazon top 100 list for nearly four years.
To say the least, Tim?s marketing methods ? actually, all of his methods ? are unorthodox. He uses data to figure out how to get the most out of the system and himself. This leads to some innovative and often low-cost tactics. For example, he tested different titles for the Four-Hour Workweek using Google Ads.
I reconnected for breakfast with Tim in New York a couple of weeks back. In this video he summarizes the three strategies he took in marketing his new book. They include:
- Involving the users in the product development by using choices
- Embracing video and to make a mark
- Empowering power users to help you
Innovators can learn a lot from the Tim Ferrisses of the world.