Tim Ferriss on Marketing the Four-Hour Body (Video)

Tim Ferriss is sitting on top of the world right now. For the second time in two tries he is a New York Times bestselling author thanks to his new book, The Four-Hour Body. This is the follow-up to Tim?s first book, The Four-Hour Workweek, which has sat squarely on the Amazon top 100 list for nearly four years.

To say the least, Tim?s marketing methods ? actually, all of his methods ? are unorthodox. He uses data to figure out how to get the most out of the system and himself. This leads to some innovative and often low-cost tactics. For example, he tested different titles for the Four-Hour Workweek using Google Ads.

I reconnected for breakfast with Tim in New York a couple of weeks back. In this video he summarizes the three strategies he took in marketing his new book. They include:

  • Involving the users in the product development by using choices
  • Embracing video and to make a mark
  • Empowering power users to help you

Innovators can learn a lot from the Tim Ferrisses of the world.

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41 Things Living Frugally Has Taught Me

Anytime frugality is brought up in a conversation, eventually the talk turns to those who are extreme in their frugality. I know that there are some things that I do that are too extreme for my co-workers and some things they do that are beyond the pale for me.

But frugality isn't about shocking your friends and family. Frugality isn't an extreme sport where there are winners and losers. It is a way to get from point A to point B, financially and as long as you are not hurting yourself or others in being frugal, have fun!

I thought I would list a few things I have learned from living frugally over the years:

  1. Quality matters as much or more than price in most situations
  2. Patience does pay off, and it can only be self-taught
  3. Friends and family matter more than where you gather or what you eat
  4. It truly is the giver and not the gift that makes the longer lasting impression
  5. Cutting down on eating meat stretches my dollar very quickly
  6. Water is the greatest benefit to body and wallet
  7. When you start small, DIY projects aren't so scary
  8. Laughing, exercise and talking are doubly beneficial; both free and healthy
  9. Time is equal to or greater than money in most situations
  10. Having another support you on your frugal journey is like being wrapped in a warm blanket
  11. The library is the greatest resource, next to paved roads and emergency responders, for which I am happy to pay taxes for
  12. Going for a drive to nowhere with a friend to talk and daydream is priceless
  13. Warehouse clubs are both a godsend and an evil temptation
  14. Nothing beats a beautiful day walking your dog barefoot in the grass (as you watch where you step)
  15. Handing coupons over to a friend who appreciates them makes me feel good
  16. Actions do speak louder than words, eventually people will pick up what you are talking about
  17. Haggling isn't so bad once you get started
  18. Vinegar and baking soda are invaluable products
  19. Staycations can be quite fun for all involved
  20. A hobby doesn't have to be expensive
  21. Sometimes all you need for a bad day is a smile from a baby to forget
  22. It is a great feeling to have more control over finances when you know what is coming in and going out
  23. Picking through trash to find a gem is a great high
  24. And decluttering could become just as addictive
  25. Being proud of my frugality and speaking out about it has taught me that others can learn from me and I from them
  26. You get along better with your partner when your debt isn't piled up and stressing you both out
  27. There are more free activities in my city than I have time to do and that is very cool
  28. Life is less stressful when you aren't worried about what others think because you have a goal and a plan
  29. With a little time to be creative I can find ways around buying new
  30. New doesn't always mean better. Old, antique, worn and used are good words as well
  31. Being frugal can seem scary, but with little steps it is amazing what you can achieve
  32. I really don?t need half the stuff that I think I want
  33. Sitting out in the warm sun is the best vacation, whether the fish are biting or not
  34. It's amazing what "sleeping on it" can do for a buying decision
  35. Food portion control can save money and health
  36. Eating healthy doesn't have to be expensive
  37. Homemade cafe mocha beats out all fancy coffees anyday
  38. If you have the space, a stocked freezer or pantry is a thrilling sight to see
  39. The value of asking myself "Do I need this?" is priceless for saving money
  40. Being frugal has allowed me to help others more through financial means

Can you help me with the 41th one?
What are some things you have learned living frugally?


Source: http://feedproxy.google.com/~r/blogspot/IpRp/~3/lXO0Zfh5ciI/41-things-living-frugally-has-taught-me.html

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PlayStation Move Heroes trailer explains inter-universal plot

PlayStation Move Heroes brings together all of the platform's most beloved, big-eared stars ... and it sort of makes sense when you consider there's an inter-universal contest on the line. Man, Kratos is gonna be pissed he wasn't invited.

Continue reading PlayStation Move Heroes trailer explains inter-universal plot

JoystiqPlayStation Move Heroes trailer explains inter-universal plot originally appeared on Joystiq on Wed, 09 Feb 2011 21:15:00 EST. Please see our terms for use of feeds.

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Source: http://www.joystiq.com/2011/02/09/playstation-move-heroes-trailer-explains-pan-dimensional-plot/

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September 18 is National Offlining Day

Eric Yaverbaum and Marc DiMassimo (two savvy marketers) have launched a campaign to turn September 18 a national day of offlining - a digital sabbath:

"Try making an Offlining Resolution. Have an Offline Father’s Day. Consider committing to a weekly Offline Sabbath. We think you’ll be glad you did, and we’re pretty sure you’ll find others who are glad too."

They put together some clever viral graphics as well. September 18, notably, is Yom Kippur. There's a pledge too. Count me out.

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Source: http://feedproxy.google.com/~r/steverubel/~3/ZSGoaS_lpmE/september-18-marks-national-offlining-day

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Make: Live is Tonight! Episode 02: Soldering

Make: Live airs tonight! Don’t miss our soldering episode where guests Ladyada and Marc deVinck join us to celebrate this critical electronics skill. We’ll also be giving away a complete soldering setup from Digi-Key to one lucky member of the chat. Giveaway prizes: Weller 50W Analog Soldering Station Apex Fume Extractor 1 pound of 60/40 [...]

Source: http://blog.makezine.com/archive/2011/02/make-live-is-tonight-episode-02-soldering.html

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Attentionomics: Captivating Attention in the Age of Content Decay

This posts covers a new Edelman Digital Insights package we're releasing today on "Attentionomics." You can find the deck below and on Slideshare.

The essence of this deck is that attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out.

Let's  consider Twitter, for example. They are seeing a staggering 110 million tweets per day. And the volume is growing. But therein lies the challenge. Each tweet decays almost as soon as it is released. Some 92% of all retweets (and 97% of replies) are within the first 60 minutes according to Sysomos.


The situation in some ways is worse on Facebook where a highly personalized algorithm called EdgeRank curates our feed based on personal affinities, content formats and timeliness. There's not just one Facebook but 500M Facebooks. And, according to Vitrue, the majority of us participate at top and bottom of the hour. This means that anything you post to your Facebook page needs to create a social surge well before then.


So how do you make this work in your favor? Simple, businesses must obey the laws of attentionomics (e.g.) time and space. In the deck above you will find two sets of solutions. 

The first set of solutions covers space. It explains how to scale their surface area via digital embassies by...
  • Hand-crafting your content for each embassy
  • Activating employees as thought leaders
  • Tightly integrating owned and social assets
The second section covers time and how to make it your ally through "dayparted engagement." The action steps here include:
  • Practicing mindfulness with bifocal awareness (different than, but related to monitoring)
  • Optimizing for the best times to engage
  • Testing, planning and measuring
If you're an Edelman client you will also get access to specific tools and techniques, but I will share one with you today. Check out Timely, a brand new tool from Flowtown that helps you optimize your tweets and track their performance. It's a good start and they are planning to add some Pro services soon that I hope will elevate this into a must-use tool.


As always, we are eager to hear your feedback on this important topic.

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Source: http://feedproxy.google.com/~r/steverubel/~3/wV2LHUVDwrA/attentionomics-captivating-attention-in-the-a

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